Paul Dunwell is the Managing and Creative Director of Ads Infinitum Ltd., a small but perfectly-formed and profitable virtual communications consultancy profiled online at www.ads-infinitum.co.uk

Having originally served as an infantryman on a Special Engagement, Paul trained a Secondary Schools Teacher though he was appointed as a Lecturer before he ever took his finals. In 1979 he was very probably the youngest Lecturer in the UK, and later to become perhaps the youngest Assistant Examiner too. He then studied for a Masters in Curriculum Studies before leaving Education. His last year in the sector was spent as the Dean of Faculty in an exclusive Swiss college. After that he worked in Swiss commerce, then Swiss-based international blue-chip Market Intelligence before studying for an MBA and going into Advertising.

During the last 15 years or so he's worked for himself, mostly as a Freelance Copywriter, and set up Ads Infinitum some 5 years ago.

As well as writing for a vast swathe of clients (on location as far away as in America, and online as far away as in Taiwan), Paul is also working on several books for children with the illustrator Neil Pearson. At the end of 2004 he won Mensa's annual writing competition, and has subsequently been approached by UK and US publishers.

Paul has 4 children himself, so he's actively involved in Education as a parent. His current CV cites his ambitions as:

'To write for entertainment as well as advertising, to write strong copy with mighty hooks, to amuse and to enlighten a mass-market, and to encapsulate messages which have both endearing and enduring qualities. To pen yarns and ads which pick people up by their lapels. To earn enough for it to be no longer necessary for the children to have to gnaw on each other. To catch big fish through small holes in the ice. To be able to put all of the many skills learned in Ray Mears's survival programmes to good use when my plane ditches in the middle of somewhere balmy, leaving me to survive alone except for an exotic dance troupe who happen to wash up on the same beach, and thus be one up on the average couch-potato. To retire early in order to spend time with my money. To win at life, dying in bed (in the arms of a very young and unfeasibly winsome wife).'